Marcello Rubini (Marcello Mastroianni) is a playboy newspaper gossip writer with serious ambitions. He spends every evening in Via Veneto - the venerable hotspot for people who want to be seen - vicariously awaiting the next scandal, party invitation, or sexual proposition. He wanders through
Rome, simultaneously shocked and tolerant about the lack of morals and purpose of the city's upper classes.
He's an all-night tux-and-gown party animal with no motivation to be anything more. Among Marcello's nighttime assignments are rich playgirl Maddalena (Anouk Aimée) and a US film actress (Anita Ekberg). Too bad it all means nothing. His friend Steiner commits suicide because of the emptiness of his life and his girlfriend tries to do the same thing. Nonetheless
he cannot resist the sweet life of sex and partying.
Love, love and love
That’s no love
The music
You are everything

Within 26 days it would have been Marcello Mastroianni`s (Marcello) 86th birthday.
* September 28, 1924
† December 19, 1996
Congratulations
Within 27 days it will be Anita Ekberg`s 79th birthday. (September 29, 1931)
(Sylvia)
Release date: February 3, 1960
The movie was shot on sets at Cinecitta Studios outside Rome (Italy). The fountain scene was shot at the Trevi fountain in Rome.
The film introduced the term Paparazzo to the language. In Italian it means sparrow.
The film was a big financiel succes. Fellini however did not become a wealthy man as a result. He renounced the percentage of the profits his original contract specified.Source / More (Book)
Annibale Ninchi plays Marcello Mastroianni’s father in this film and in Otto e mezzo (1963).
Many conservative opponents called for censorship of the film, believing it was an attack upon Italian culture in general, while others even suggested that Fellini be arrested for “outrage or derision of the Catholic religion”.Source / More (Book)
Fellini:“ La dolce vita is simply the story of the adventures, by day and by night, of a hack journalist.”
Producer Dino de Laurentiis left the project when director Federico Fellini refused to cast Paul Newman in the lead.
Fellini to Mastroianni: “I have chosen you because you have an everyday face, very normal in a movie-star kind of way”.Source / More (Book)
When Marcello Mastroianni died in 1996 the famous Trevi Fountain, in which he waded with Sylvia, was symbolically switched off and draped in black as a tribute.Source / More (Book)
The encyclopedia on Paparazzo:
A freelance photographer who pursues celebrities trying to take candid photographs of them to sell to newspapers or magazines.

This week 56 years ago La Strada premiered (September 6, 1954)